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Apple drives smartwatch rebound as Samsung slumps in health-led upgrade cycle

Apple drives smartwatch rebound as Samsung slumps in health-led upgrade cycle

Apple led the global smartwatch market back to growth in Q1 2026, with shipments up 21%, while Samsung fell 28% as demand shifted towards health-focused and AI-enabled wearables.

iPhone 17 tops global smartphone sales as market narrows

Counterpoint says the top 10 smartphones took a record 25% of global sales in Q1 2026, led by Apple’s iPhone 17.

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